Hiring employees who are proud of what they are selling
Selling your business isn’t just your responsibility. it is up to the 2-100 people you decide to hire to sell your product or service. The business owner created something that was enjoyable to them and it is no different for an employee. If someone enjoys what they are doing they will tell everyone about it. Starting the first and most important form of advertising “word of mouth.” Sales people are the key to a business success. You took the time create an outstanding product, picked the best location to lease, have signed up with every possible advertising venue you can and now it is up to the people answering the phone and meeting the clients to sale that product. The salesperson has to be passionate about the product they are selling and believe it is the best idea around. A guideline to follow when hiring sales staff is making sure they are knowledgeable in the product, people oriented and proud of what they are doing. In business and life success is showing up and being proud of what you are doing.